Chromatology Research: Tambour: Look what color can do

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat. The Event took place over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign. The Advertising Agency behind the idea is Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel.

I for one LOVE this. Can you imagine just how much more exciting life would be if there was more colour. When you really think about it, the only colour you really see on a daily basis is grey. Grey buildings, grey pavements, grey walls; it’s all so bland. The only injection of colour you find in a town or city is traffic lights or bright shop displays. Perhaps if free parking was indicated by colourful kerb stones or zebra crossings looked more like a rainbow, then even the greyest of cities could have a new vibrant injection of life!

I feel inspired to start a few projects based on this so stay tuned for more details!